DESIGN: C-DAN
© 2014 UPDOPT, LLC.
UPDOPT
provides partners who serve local businesses
the means to increase retention,
margin & revenue, and sales efficiency.
Here's how Updopt can help you:


Our high value, high margin digital marketing products and insights provide our partners with the ability to grow the number of customers and their spend, while reducing costs.
BENEFITS
Retention
Sticky subscription
products


Our low risk/cost, high value product set matched to their capabilities keeps customers on your platform and provides a conduit to the local business for new products. Don’t let your customers cancel your brand, even if they cancel your product.
Margin & Revenue
Very low cost
and high value products


Very low cost, simple-to-integrate subscription products retain, empower and educate your customers.
Sales Efficiency
Utilize digital marketing
segmentation and insights


Segmentation and insights help rank and predict the best prospects for your Sales organization and identify new prospects.

If you are a Vendor, Supplier or Partner to local businesses, and are finding it difficult to achieve the margins you want, Contact Us to learn about a new class of products.
THE ADOPTION CURVE
Updopt recognizes that local businesses are going through an adoption process. To be successful, Digital Marketers need two things; to know where a local business is in the adoption process and, products that will engage them at any point in that process. We support our Partners with both of these.

We determine a local business’ “Digital Marketing Adoption Level” by specifically identifying them and then collecting insights into their knowledge and capabilities. Our Partners use these insights to determine which businesses to engage and how to optimally engage them.

Upward Adoption (Updopt)
Adoption curve

Our Digital Marketing products support the adoption process in two distinct ways; they support the local business’s marketing efforts by engaging them at their “Adoption level” and, they enable them to move up the adoption curve to increased knowledge and capabilities. This increase in knowledge and capability is attributed to our Partners allowing for increased trust and authority. This cycle is repeated through each adoption level to increase lifetime value and reduce customer service issues.
OUR PRODUCTS
are made to help local businesses succeed, grow
and better serve their customers, through the
“adoption” of online marketing tools,
products and services.
Platform Products
Local Business Suite
WA
Website Analysis
Allows a local business to become aware of their website weaknesses and issues.
WP
Web Presence
Allows a local business to become aware of issues around their presence on the web.
BL
Business Listings
Allows a local business to become aware of their business listings issues.
RM
Reputation Monitoring
Allows a local business to elevate their reputation across the web and win new customers.

MI
Market Intelligence
Allows a local business to use market/service area data to better assess their customer potential and competitive effectiveness.
DT
Digital Tear Sheet
Provides proof to a business owner that their advertising (or organic listing) has been distributed via media outlets.
Sales & Marketing Tools
Vi
Visibility
Rapid insights into a local business’ digital marketing (just 5 seconds).
Do
Dossier
Comprehensive insights into a local business’ digital marketing.
So
Sonar
Category or Brand competitive insights of digital marketing capabilities at the local business level.
Tl
Targeted Lead Lists
Customer specific Targeted Lead lists with Market and Digital Adoption segmentation.
Consulting Services
Data Analysis
Ci
Customer Digital Adoption Identification
Assesses New and Existing Customers and Identifies their Digital Marketing Adoption Level (DMAL).
Wi
Win & Churn Identification
Assesses Customer lifecycles and identifies attributes that contirbute most to their lifetime value.
Business Services
Dm
Digital Marketing
Management Consulting, Strategy, Technology and Business Process expertise in Digital Marketing.
Pr
Product
Growth Strategy expertise in Digital Marketing Products and Services.
Sa
Sales
Sales and Customer Service expertise to acquire, develop and retain profitable relationships.
Te
Technology
The power of Updopt's Distruptive Digital platform while while getting the most out of your legacy IT.
ABOUT US
OUR MISSION
We help local businesses succeed, grow and better serve their customers through the "adoption" of online marketing tools, products and services.





UPDOPT DIFFERENTIATION
Updopt fundamentally sees the challenge of building and delivering products for local business as an "Adoption and Education" problem first, and then a "Product" problem second. By contrast, our Industry sees the challenge as a "Sales" problem. This unique POV is what leads us to build bite-sized, intelligent marketing tools tailored to the experience level of the local business owner.
PEOPLE AT UPDOPT
Chris Black
CEO, FOUNDER
20+ years serving small business
15+ years in online advertising
35+ years in product development
last 18 in executive leadership.
Anouchka Sarif
OPERATIONS, CO-FOUNDER
13+ years partner management and consulting to global Fortune 500
Warwick MBA.
Vineet Eldochan
TECHNOLOGY LEAD
5+ years software development
S.I.E.S Graduate School of Technology.
CONTACT US
Updopt, LLC
171 Pier Ave #323
Santa Monica, CA
90405
info@updopt.us
www.updopt.com
www.facebook.com/updopt
@updopt
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