Updopt recognizes that local businesses are going through an adoption process. To be successful, Digital Marketers need two things; to know where a local business is in the adoption process and, products that will engage them at any point in that process. We support our Partners with both of these.
We determine a local business’ “Digital Marketing Adoption Level” by specifically identifying them and then collecting insights into their knowledge and capabilities. Our Partners use these insights to determine which businesses to engage and how to optimally engage them.
Upward Adoption (Updopt)
Our Digital Marketing products support the adoption process in two distinct ways; they support the local business’s marketing efforts by engaging them at their “Adoption level” and, they enable them to move up the adoption curve to increased knowledge and capabilities. This increase in knowledge and capability is attributed to our Partners allowing for increased trust and authority. This cycle is repeated through each adoption level to increase lifetime value and reduce customer service issues.